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Most of the running companies dare not to launch product against market trend. They launch their products as per the market needs with measuring safeguard. The new entrants in market is always a new starter and always launch new products and technologies. New entrants always take risk and always do well and lead the market.
Every product has its own life cycle. some product has5 yrs some has10 yrs and other has even more. but after that new techlogies and products will take up their place.
The companies which doesnt have strong R &D (Reserch & Development) unit they should not take risk in launching new products and must follow the market trend.
The risk takes those who has nothing to lose or who has a capacity to take risk can go against the market and set a new trends.
