أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Equally important as much your sales.
It is very important to understand your market,your customers demographics and psychographics,your competitors and their products,their strategies and their expectations.
It is as important as knowing your company and its product(s)/service(s).
Knowing about competition would arm you with information as to what edge your product / services have over theirs.