أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Dear Hanna,
A strategic business unit (UBS) is a semi-autonomous corporate unit that focuses on a product offering and market segment.
SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.
There are three factors that are generally seen as determining the success of an SBU:
1- The degree of autonomy given to each SBU manager.
2- The degree to which an SBU shares functional programs and facilities with other SBUs.
3- The manner in which the corporation adopts to new changes in the market.
Regards,
Hany Sewilam AbdelHamid
Head of Business Development & Operations
Entrepreneurship Coach & Consultant
- http://www.sewilam.com
- facebook.com /Orkanza
- twitter.com /HanySewilam
