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venkitaraman-krishna-moorthy-vrindavan-23676620
Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN, Project Execution Manager & Accounts Manager, ALI INTERNATIONAL TRADING EST. - 10 years ago

An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. The approach is called?

Marketing Management

Marketing Mix

Marketing Strategy

Marketing

B2B Marketing

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