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I personally take the word "purpose" at a higher level than the word "goal" .. Hence, I may say my purpose is to win the (football match), and to achieve this I need to score3+ goals ! Or even at a higher level .. my purpose is to be the champ in this contest, and to do this, I have to win the next6 matches or at least get a draw in2 of them. So, the purpose in this case is more aligned to the long term end status that you want to reach. It is more related to the destination where you want to go, and it is also related to "how" to get there between different philosophies and schools between pragmatism, ethics, legalities, liabilities, moral obligations, values, ... etc .. etc.
May I refer you back to my specialized BMD (Business Model Descriptors) service ... which addresses this topic under several topics including the mission/vision statements, long-term strategic goals, corporate governance and coorporate culture values, practices and norms
I hope this sheds some light on the question ... if more info/details needed, let me know !
My organization's success and sustainable growth within the timeless international values.
The purpose is defined as the integral long term and short term targets of the strategic plan.
I am not a business leader but the purpose of any leader should be to bring valued contributions to his organization and the community.
It's company's success which brings in profits to shareholders, growing career for employees which leads to talent retention (employee satisfaction), and a continous growth in business every year..
purpose is the path that you want to take , which is bigger than aim , goal or mission .
its a long term phenomenon in which the leader make a role and responsibility and at the end check wheather his or her being has served the cause or not ....
Everyday from progress to progress
Annualy, from success to success
The customer's satisfaction is in increase.
A purpose statement defines your vision, your mission, and your strategies. It is not a simple exercise; it needs much forethought and internal debate. Discussions with close associates are important. For leaders, purpose statements are necessary. It is a method of thinking that helps focus your mind and in turn your actions.
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