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Service Strategy
First of all: What is the ITIL® service lifecycle?
Answer:
To sustain high levels of business performance, organisations need to offer competitive products and services that customers will value, buy and use. Adapting quickly to changes in the economic climate and in the market place is of real importance. All services offered should enable business transformation and growth.
ITIL Service Management supports this transformation through the use of the Service Lifecycle, which is split into5 distinct lifecycle stages:
Service Strategy
Service Design
Service Transition
Service Operation
Continual Service Improvement
Each stage relies on service principles, processes, roles and performance measures, and each stage is dependent on the other lifecycle stages for inputs and feedback. A constant set of checks and balances throughout the Service Lifecycle ensures that as business demand changes with business need, the services can adapt and respond effectively to them.
Service Strategy
Service Strategy sits at the core of the Service Lifecycle and focuses on ensuring that our strategy is defined, maintained and then implemented. There is key guidance for Executive Managers’ around operating according to the business constraints, corporate governance and compliance, legislation, and some cultural aspects of organisational transformation. The focus will enable practical decision making, based on a sound understanding of the offered services, with the ultimate aim of increasing the economic life of all services.
Service Strategy is about ensuring that organisational units in support of the business are in a position to handle the costs and risks associated with their service portfolio, and that they are set up for service improvement.
Ref. http://www.connectsphere.com/resource/articles/what-is-the-itil-service-lifecycle
Your question does not specify IT (although it seems what you have in mind in relation to your focus on ITIL/ITSM) !!
Well !! according to ITIL/ITSM .. Service Strategy is in the center and hence it is the core of the service lifecycle. In other representations, it is the horizontal platform upon which the other elements of the lifecycle are built.
However, if I take the question in its most generic form and not specific to IT services and ITIL, I would say that there are many services that have nothing to do with strategy ... as in the case of car maintenance , home appliances repairs, facilities maintenace, one-time ad-hoc services, ,,, etc .. etc .. etc.
In this case, I would say that service quality/excellence would be at the core of the service model !!
Agree with the answers of Mohammed Thiab and Mohammed Thohamy Hussein..
Service Design , Service transation and service operations
I fact i do agree with Mr,:Mohammed thiab
&
Mr,: Mohammed tohamy
&
Mr,:Abubaker
too
ITIL Service Transition: develops and improves capabilities for introducing new services into supported environments
Service Lifecycle consists of five distinct elements or phases that traces the development of any IT Service Management framework from the point it is just a blueprint, through to the stages of delivery and execution, and continued evolution based on observation and measurement:
1 Service Strategy
2 Service Design
3 Service Transition
4 Service Operation
5 Continual Service Improvement
