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If you have a variety of customers, all with specific needs and demands. How do you define your service strategy to meet all of them?

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Question added by Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.
Date Posted: 2014/06/24
Haseeb Khalid
by Haseeb Khalid , Sales and Promotion Manager. , Medi Urge

That is going to be very difficult , But human resource can help to achieve maximum. Every customer wants quick response and attention to his problem. assigning specific resource for a specific category ll ease you lots of problems. When you enter a european ban you'll be greeted by a personal assistant that ll lead you to right desk where you can find solution.

Deleted user
by Deleted user

Every customer have some basic service needs that can be standardize. Other specific needs should also be handled on priority regardless of the additional costs. In fact, extra cost factors should always be covered in our pricing.

Aijaz Ali Abro
by Aijaz Ali Abro , President , Sindh Youth Development Center

Meeting the needs of a diverse group of customers requires diversification of the company. I would have my marketing department isolate the different segments of my target market, and then survey the specific needs of each group of customers/prospects. One of the target I will assign my marketing department would be to educate my company's customers/prospects base of our services that will specifically address their needs, and wants.

Then I will train my customer service department to be sensitive to my customers' needs, and assist them find the right answers to their concerns. I would emphasize on dealing our diverse customers with respect and dignity.

After I am done with those two departments I will direct my sales department to taylor make the scope of our services to fit to the growing needs of our diverse market, rather fitting customers to our service package.

 

If we followed this simple strategy I think we will have a win-win situation.

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

both young professional are right. MR. HASEEB & TAHIR AMIN , AGREED

Abdul-Hameed Deeb Al-Sawadi
by Abdul-Hameed Deeb Al-Sawadi , IT Manager , Masaneed Commercial Group (MCG)

 

First of all, we have to keep in mind that customer satisfaction is a must if we would like to gain his loyalty! So that makes it worth dealing with our customers with respect and nobility. 

 

Second, we have to expect that each customer specific demand will soon be a demand of another customer. So it that makes it worth paying attention to it and taking care about it in our sales strategy even if that was costly because its cost will be mainly for the first customer.

 

Mohammad Aslam
by Mohammad Aslam , Projects Manager , National Aluminium & Steel Factory

Managing services as a portfolio

Shiv Kishan Suthar
by Shiv Kishan Suthar , Technical Team Leader , FGB Bank

To Manage services as a portfolio and agreed with Haseeb Khalid  

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Good Day!!!

Researches depicts that customer retention is much cheaper than the promotional cost for having new customers.

As every customer comes with a unique and different need, it is difficult to satisfy them with a single service strategy. Agreed to Mr. Aijaz Ali Abro.

IRPHAN GHANI
by IRPHAN GHANI , Senior Management , A

High value tailored solutions have specific needs and so is the need for service which cannot be denied. These are specialised offers for which the customers pays with returns of high expectations and high uptime. Since returns are not a constraint for the service providers, their infrastructure to meet high demands cannot be questioned.

In such games high revenue plays an important role and not the number of customers.

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