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Not most of the time but yes it is possible at case to case basis when a customer is looking for options and more choices.
YES AGREED,,,,,, SALES CALL PROCESS is introducing YOU ...COMPANY ...THEN PRODUCT ,,,, THIS IS CLEAR REFLECTION & IMPORTANCE OF * YOU FACTOR * IN SALES.
The moment of Truth is when the customer is face to face with the sales person
The kind of confidence that ozzes out of the sales person makes the customer trust that this product / Service is good for him
The sales person is confident only when he knows his product well and also understands the customer requirement
Yes the sales person dose play a role in making a customer accept a product / serivice
It doesn’t matter how skillful you are but you can’t sell a “comb” to a bald person unless you tell him it will make his hair grow
The skills, product knowledge and confidence of the Sales person will influence both positively and negetively the buying decision of the consumer, this is irrespective of price, quality and features. He is actually the gateway for consumer decision.