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It is a win win , when we be aware of the potential collateral damage that can be caused by what we do or say when negotiating. Negotiate must be Without ( Antagonizing, Bluffing , Cornering , Winning the Battle and Risking Lose the War , Forgetting to Mend Fences ), So why not if all sides don't have all of these.
A win win conclusion is always the best end result as it will benefit both you and the clients/counterpart. But at the end of the day, a win result is always the objective of the company and may not taking into account the situation or well being of the other party, lose or win. A tough negotiatior will always looking to secure his/her position first.
Dear Amer, We are looking always for win-win negotiations ( as professionals), in which we consider business relation as a mutual business relationship ( basically means that we should not have losser),so you will win a long relation strategic business partner.Such relationship more likely to sustain for mutual benefits for both parties.
A win win situatuation is beneficial in the sense that it ensures a higher likelihood of future relations than a win lose situation, to me a win lose situation could be more beneficial to the winner than a win win butit limits the chances of the relationship continuing.
FOR THE RELATIONSHIP TO CONTINUE
Every party entre into negotiation of the view to obtain some benefits with their consent. Although the benefits matters i.e. youb may benefit more and the other party may benefit less but it demends upon the goal.
You can never entre into a win-loss negotiation unless you are coersive and use illegal use because of which no contracts can ever be formed
Win-Win viz a viz Win-lose. Interesting proposition. By human instinct, we always like and strive to win but making others lose in the process is not always by instinct. So first reason to go for win-win is Why should we not make others win if we win. Secondly, apart from philosophical angle, in business world, the relationships continue and creating enemies is in nobody's interest. Thirdly, making our competitor win while we win as well, shall cause recycling the benefits of win back to us. So Win-Win is better and preferable over Win-Lose.
Our Attitude should be we are born to win in any sphere of life,why to loose.You may think of loosing to win a friend but it doesn't hold true in business.
Go for a Win in the Process you may Loose at times But you Learn out of it,and Prepare yourself Accordingly.
Win Win situation need not always be closure of sale in the first meeting. An effective solution provided to customer ensures a satifiedcustomer and a satisfied customer is a Win Win situation. He might buy from u may be in the future but also recommend to his/ her friends.
Its better not be Penny wise, Pound foolish!!