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As they say, IT'S THE VACUUM SALESMAN THAT GETS SOLD, NOT THE VACUUM CLEANER.
I am a sales person and I can confirm this is true in most cases.
It is true that in a lot of cases, a customer can be drawn to the sales person at the initial stage of the purchase, especially if she presents herself well, has extensive product knowledge etc. As a sales person myself, this is not an opportunity for me to exploit this stage of "gullibility". What is going through my mind when I am in this situation with my customer- I can most likely sell my product to this person, however I still need to provide this person all the information he needs, to make sure we are on the same page, and he is on the right track. At the end of the day, it's his money, and I still need to guide him to the right direction whether he is about to make the right decision or not. Customers will always anyhow ultimately find out whether they purchased the good stuff or the crap. Let them get this information from you and not from other sources.
I agree with the arguement of how you sell at the first place rather than what you sell. The first impression a customer gets from a seller is the way of representaion. A product presented in an impressive way is the start of business. If you are offering premium quality but not in well presented way, you are going to have bad sales. Well presented in marketed is well sold in market.
I believe a customer is influenced by how you present your self as the solution provider ,he is more interested in how you tackle problems he faces or solutions he needs,after all he will commit to buy what he needs and wants.
i don't think it would influence him how you sell.
I would say YES in case of short term sales. In case you want to build a long term relationship with customer, its the product or service quality that would make impact.
in my openion, the customer is influenced by both. But "how to sell" comes first before "what you sell".
most of the times if you have a great useful product and you're week with the "how to sell" , you end up not selling your product eventhough you're really convinced in it...!!
It's depending on the seller influencing & presenting capabilities
Also it depends on the purchaser product's need
In general it's not too much important which come first
Here the idea of the question is to hilight the importance of the influencing skill in the selling process
Yes its true.Its the sales man that make you believe that the product he is selling is a perfect solution to your need the customer then assume that he just bought the best product
Customers are highly intelligent. They have researched well and look for what extra value your product or service adds to their existing service provider or product. Never under estimate the intellegence of the custormer. The customer is influenced by how you sell and what extra value of what you sell will benifit them.
Agree in the majority, unless the client is (goal oriented) and knows what he wants specifically
The right marketing strategies the most important to business.the customer will influenced by the "How you sell"
In consumer behavior analysis, the forces of demand and supply dictate the price. Therefore, consumers are often attracted to '' How you sell'' i.e How much? rather than ''what you sell''. Based on this, a lower price often draw attention of prospective buyers to an advertised product at first before other factors such as quality, branding, fashion etc are considered. i.e the lower the price, the higher the quantity demanded and vice versa. This above assertion is only applicable to non close substitute/ monopolized products.
