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What are the differences between: 1- Objectives 2- Goals and which of them can be regarded as input tp strategic plan?

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Question added by Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.
Date Posted: 2014/07/08
Raafat Sallam
by Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.

Goals are generic, objectives are specific Goals are open-ended statement, objectives are concrete Goals are not measurable, objective are measurable.

Goals are inputs to startegic plan.

 

Salauddin Mohammad
by Salauddin Mohammad , Sr. Manager, Software Development , Aspen Technology Inc

Goals are typically long-term aims of an organization. Goals are more general and less structured than objectives. Generally, a goal is more of an abstract idea that a person or company works toward achieving, such as "provide good customer service" or "put people above profits." Goals are ongoing procedures that are never completed.

 

 

Objectives are specific actions that must be taken to achieve desired outcomes. Objectives are generally outlined into steps or actions, and often include deadlines and budget limitations. 

 

A major difference between goals and objectives is their measurability. Because goals are more like ideals, they don't have specific actions that can be measured -- such as "safety is our priority."

 

Objectives result in specific outcomes that can be directly measured, such as profits, productivity and employee retention. They are specific steps that can be checked off a list, and can be monitored for their completeness.

 

Usually goals are regarded as the input to strategic plans..

Ramy Zakher
by Ramy Zakher , Executive director , EEP

Goals and Objectives are similar in that they describe the intended purposes and expected results of activities and establish the foundation for assessment.  

Goals are statements about general aims or purposes of matter that are broad, long-range intended outcomes and concepts;

 Objectives are brief, clear statements that describe the desired outcomes of instruction;

 

objective is a measurable step you take to achieve a strategy

Mohammad Aslam
by Mohammad Aslam , Projects Manager , National Aluminium & Steel Factory

A goal defines the direction and destination, but the road to get there is accomplished by a series of objectives. 

Objectives are regarded as inputs to Strategic Plan

Deleted user
by Deleted user

The objective reflects the limited period of time in order to get it 

The goal expresses  of the long time we can reach it, so I belive that the objective is the most important element in the strategic plan.

Anas Jalal Yahya
by Anas Jalal Yahya , Service Delivery Manager - Project Manager , Diyar Middle East

Hi,

 

What we want to achieve (Goal): Respond to changes while maximizing value and reducing incidents

How we want to achieve (Objective): Ensure that changes are processed in a controlled manner.

 

 also there is the:

 

Why implement the process (Purpose): Ensure that risk is optimized.

 

objective is a step you must take to achieve a strategy.

 

HTH

Best Regards,

Mohammed Thiab
by Mohammed Thiab , Founder / Chief Consultant , MV Consulting

These2 terms are used interhangably and there is some level of overlap between their meaning, hence this is the reason of confusion I may say my objective is to win the next football match, and I may say my goal is to win the next football match !

Both expressions (objective and goal) indicate something to be achieved or reached. However, when someone wins the match and socres ... we say he scored3 goals and NOT3 objectives 

To me, this means that GOALS are more speific, and objectives are more generic 

 

Hence, comes the term "Smart Objectives" to mean "goals" more or less . SMART  : Specific, measurable, achievable/actionable, real and timely To me, this confirms my approach to the whole topic

 

  1. I consider OBJECTIVES  as generic, open-ended, continuous and never ending, something like my objective is to continuously improve my services to my clients 
  2. I consider GOALS as specific, well-known, quantifiable and measurable result/status that can be achieved and consumed, something like reching85% customer satisfaction 

Furthermore, I take OBJECTIVES as statements derived directly from the mission/vision statements. and they remain more or less the same for very long time However, it is possible to identify short-term goals, medium-term goals, and long-term goals 

and these are (will be) consumed as time passes by and as these goals are achieved/reached

Francisco Lemos
by Francisco Lemos , Project Manager , Coimbra City Council

an objective starts only, with one of the words "Minimize" or "Maximize". These words relate a value to a benchmark or reference value.

a goal can start with any verb: "assure", "dynamize", "support" etc. this normally leads to a multiobjective problem.

An objective is normally related with operations research hence the planning horizon is in the short term.

A goal can be used in long term results since it has uncertainty associated with.

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

OBJECTIVES are outer sketch of your dreams & desires ........ GOALS are specific and more accurate depiction of your dreams in practical shape,,, goals can be seen or visualised.........TARGETS are the real life goals which has to be achieved but WITH SPECIFIC GIVEN TIME PERIOD.......

hossam azzam
by hossam azzam , Fast food restaurant,s manager. , alexandria-egypt

Agree with Mr.: Mohammed thiab

&

Mr.: Salauddin mohammad

Abid Irfan
by Abid Irfan , Manager Community Development - Education,FATA Development Program , Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Goal is long term and to achieve it we set objectives. Example: goal of the research is to identify success factors of the Community Based Organization in a rural development context. To achieve that goal we set objectives. Example: identify number of CBOs that sustain beyond project completion. Identify number of CBOs that do not sustain beyond project completion. So the argument is goal is broad and objectives and targets are measurable.

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