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What does “community management” mean and how does one include community management in social media services?

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Question added by Richel Talwar , Marketing Coordinator , IDdesign
Date Posted: 2014/07/08
Usman Naeem Khokhar
by Usman Naeem Khokhar , Growth Hacker (Itchy Fingerz) , NetSol Technologies

Community management is both an art and a skill to master.

 

Community management: It is a social science. It involves brand ambassadors who build relationships within a community. They create value for members who participate in the community as the voice of the brand. community managers are the front facing customer support. they are the liaison between the community and the business entity they represent.

The best community managers are tech savvy and keep up to date with the latest trends in social networking and social media apps. They are very quick in online engagement and understand the customer lifecycle and concepts of design and sales. They also groom to become great copywriters.

 

 

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