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This question dwells deep in to the service provider - end user relationship from all angle more specifically from the sales perspective (I wouldn't rather put it like a seller-buyer relationship as it will tempt to view this as over the counter sales kind of business). When a sales person gets a requirement from a customer it is quite obvious that selling will be on top of his mind and whatever approach he is making, whatever he is talking and whatever implicit moves he is managing with the customer, all those will reflect his ultimate intent in those actions. We will do everything to impress the customer. However most of the customers are very smart to scan our intent. But if you present yourself as a genuine problem solver you literally transcend all the apprehensions of the customer and reach new height in gaining his confidence and trust. Impress for the sake of impressing or help for the sake of helping? What is right?
Both. It s important to help customers, however some customers are not able to recognize it. So, it's also somehow important to let them be aware that you are actually doing something for them, especially of you are going an extra mile. You should be able to impress, but to achieve that, you will most likely have to help them out, a little more than the usual.
both are the two sides of one coins.
we have to balance between help and impress.
HELP (if you help him/her s/he will be automatically impressed!)
you should help a customer by impressing him with your product.Just be a doctor to them by simply prescribing him the best product after understanding his needs.
While helping a customer one makes a genuine and long lasting impression.
first of all Help customer and motivate him to use our product and services and then automatically customer impress from our company
To help is to impress but to impress is not to help.
Many can be deceived by an impersonation to impress, which will inevitably only go a short way, while helping (which can be from the heart) can go a long way.
Both scenarios have their own consequences & implications to customers. Trying to impress him may look bad on the outside because alot of risk is involved & possibilities of back-firing are very high. But incase you succeed with "trying to impres him" & you truly impress him, then tk e end will justify the means. On the hand, trying to help him may seem to be the better option because of low risk involved or low possibilities of back-firing. But in some extra ordinary case, some customers may turn against & become a nuisance claiming they knew what they were doing or what they wanted in that case thus making it complex. However despite the above discussed aspects, "trying to help him" stands out.
Help is an attribute of loyalty and loyalty always brings in repeat business. It is always expensive to acquire a customer than to retain a customer. Higher the customer retention rate, higher the customer lifetime value. Higher the CLV, higher the ROI on marketing.
