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How important is the headline in any written expression and how an eye-catching header forces the reader to go through the script and decline any thoughts of leaving that script without reading it
A good headline should be catchy punchy. It should contain the news peg(highlight) of the story. It should not be too wordy because it affects the aesthetic beauty of a page layout. Lastly, a headline should be harmonious with the story or content thus it should not mislead the gazer.