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These are the must haves :
1. Digital Analytics
2. Webmaster Accounts with Google & Bing
3. ScreamingFrog Spider (Spidering Tool)
4. Any KW ranking tool (AWR etc)
5. SEMRush/Keyword Spy for Competitive Research
6. Adwords Keyword Planner
7. Google Trends
8. ahrefs/MagesticSEO/OSE to view the link profile.
9. A few Chrome/Firefox Plugin
a. WebDeveloper (To test and visualize different components of your webpage)
b. Wappalyzer (To know what technology is used)
c. Chrome Mobile Emulator/Responsive Site View (To view how your site works on Mobile etc)
d. Ghostery (It gives what tracking is being used, and moreover you can block any tracker)
e. WebProxy (to view websites for different location)
f. Social Analytics (it shows how a URL is interacting in Social Platforms)
List goes on, but the above are must haves ..........
To digitally market your product .. following are the tools which gives value to the offer.
Digital marketing tool
- Facebook- social media tool to promote business and services
- linked in
- sprout social
- hootsuite - monitor digital presence
- hubspot
The above mentioned tools will help you digitallly market product and services and build consumer base at large.
Thanks,
There are over100 “must have” tools for digital marketers. I listed some of them below:
SEO:
Majestic SEO – Have a free tool where we can put in a registered domain and get info on all of the link backs.
Moz.com – Moz has a variety of free tools and paid for ones that improve all aspects of SEO and digital marketing.
Raven Internet Marketing Tools – offer link building, research and competitor analysis.
Social Media:
Sprout Social – Manage all social media channels in one platform.
Hoot Suite – Monitor multiple channels and streams in one dashboard.
Analytics:
KISSmetrics – Geared to small and mid-size SAAS and ecommerce businesses, KISSmetrics is a web analytics platform that measures our marketing efforts.
Monitoring:
Simply Measured – A social media analysis and reporting platform.
Social Mention – This free tool allows to type in any keyword—usually brand name—and see which social media outlets are talking about your brand.
Ice Rocket – This seems to be the best one because it also includes blog mentions.
Project Management:
Trello – Simply a place to keep track of all ideas, notes and tasks.
Evernote – An application that we can sync between all of our digital devices.
Find Influencers:
Klout – A scoring platform that gives someone a score of1-100 to note how influential they are.
Tap Influence – A pricier option but good software to stream line the influencer marketing process since the influencers they work with opt in. The platform also has great reporting info and organizational components to help their customers through the whole campaign process.
Marketing Automation:
Marketo
Mail Chimp
Content Promo:
SlideShare – This tool is especially fantastic for any digital marketer in the B2B space.
Scoop.it – This content gathering platform allows users to put content in topic groups and share these curated articles and pieces of content with others.
Digital PR:
Vocus – Vocus is geared both toward digital PR pros and digital marketers. It can connect us with journalists and bloggers and can also use it to send press releases, monitor news and streamline many components of the digital outreach process.
Mobile:
Exact Target – A marketing platform that focuses on both email and mobile.
Heyo – Create campaigns and contests for Face book that are optimized for mobile.
Thanks and Regards
Feroz Khan Saleem
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