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What I do is as abelow :
1) Product related market study regarding its viablity in the market
2) Analysis of other similar products and after sales services
3) Swot analysis
4) Extra benefits in terms of servcies I can provide
5) Cost impact of post sales expenses
6) Quality of product in accordance with pricing structure
7) Cosnumers habits of purchasing and their taste
8) Building team as per requirments
9) Selecting proper way to apporach market like ATL BTL TTL etc
10) Selecting proper time to interact in market
11) Profitablity of different channels
12) Logistic cost and arrangements
13) Credit policy
yet there are more, but these are the base for preparing any marketing plan
Share what you know People will Buy what you Sell.
Feel the pulse of customer if you are able to read him you will be able to treat him
These are7 P's of Marketing:
1.Product
2.Price
3.Promotion
4.People
5.Packaging
6.Positioning
7.Place
1. Product.
2. Price.
3. People.
4. Promotion
5. Proximate to customer.
