When it comes to write a product description, what will you highlight the most? Features or Benefits?

Question added by Eijaz Ibrahim Pardhan , Senior SEO Executive , JBS
Date Posted: 2014/07/17

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by Patrick Gioko Waruingi , Writer and Content Manager , Afro Autos

Benefits

People want to know how a product will help solve their problems. Telling customers about benefits engages them emotionally.

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