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What does drop ship mean?

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Question added by Nafiha Nasar , HR & ADMINISTRATION , PROMAG
Date Posted: 2013/06/21
Saif Ur Rehman
by Saif Ur Rehman , Deputy Manager Budgeting, Planing and Reporting , Colgate Palmolive (Pakistan) Limited

Drop shipping is a supply chain management technique in which the retailer does not keep goods in stock, but instead transfers customer orders and shipment details to either the manufacturer or a wholesaler, who then ships the goods directly to the customer.

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