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In "Shopper Marketing" what is the retail mix you need to focus on?

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Question added by Ahmed Zawawi , business consultant , confidential
Date Posted: 2014/07/19
Antonio Rosati
by Antonio Rosati , Manager , Baribros llc

PRODUCT

• Packaging

• Size

• Language

PRICE

• Personal Check-out

Coupons

• Circular

• Coupon Dispenser

PLACE

Personal Check-out

Coupons

• Circular

• Music

• Lighting

• Display

PROMOTION

Sampling Demo

• In-Store TVs

• Floor Ads

• Intelligent Cart

• Shelf Signs

• Display

Ahmed Zawawi
by Ahmed Zawawi , business consultant , confidential

- Assortment   - Shelf   - Price   - Promotion   - Communication

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