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Can you provide the best answer I dare you?
Customer Service is without doubt "the most important" factor for any company.
When the customer service is good, it can even make the customer choose and live with an inferior product.
CS is the backbone of every business. It is like the mathematical relationship of "x and y"
The following should explain it in a glance...
Good Product + Good Customer Service = Great Sales + Great Repeat Sales
Ok Product + Good Customer Service = Good Sales + Good Repeat Sales
Bad Product + Good Customer Service = Ok Sales + Good Prospect for Repeat Sales
But
Good Product + Bad Customer Service = Good Initial Sales (No Repeat Sales)
Ok Product + Bad Customer Service = Ignorable Initial Sales (No Repeat Sales)
Bad Product + Bad Customer Service = No Initial Sales (No Repeat Sales)
Therefore...
The1 constant with Good CS = Sales + Loyalty + Recommendation
and the1 constant with Ok to Bad CS = Ignorable "Initial" Sales only (No repeats - Don't even think of the others!!!)
Customer Sercie is vital part of Organization image. Organization image can be communicated via customer service to general people. Without Proper Customer Service all other efforts of Marketing activities goes to vain.
Creating Customer loyalty, Repeat Sales and better brand or company image is supported via customer service.
"A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work - he is the purpose of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to serve him. - Mahatma Gandhi
Ok il take your dare seriously and answer your question in the simplest way possible, here goes..
Customer service is the welding machine for an organization, that restores all damages caused by the product or delivery channel i.e. pricing , extra charges, delivery time, mode of delivery, accessibility etc etc
Customer Service can change the “sigh” experience into WOW!!! Customer service can build and break impressions even for the best products; its next use is highly dependent on the level of service you received when a problem occurred.
Let’s take deposit mobilization for example, you have a great sales team and the Branch Manager is a super human when it comes to convincing his existing and new clients to grow on their portfolio and every one he speaks to agrees, the sale end and the service promise begins. One fine day the new customer walks into the branch and notices the Branch Manager is not around, and no one seems to notice that someone has just walked into the branch (first impression lack of attention) the customer now starts looking around to see if someone is looking at him so he can walk up to that person and start his transaction, wala no eye contact (second impression “are they blind”) he walks up to a staff table while the staff is on the phone and looking at his PC, the customer stands and waits for an acknowledgement and he waits and waits and waits J, what you do if you were to wait for five minutes not to forget, standing. The customer would either knock at the table or take any action that would grab the staff’s attention, call up the branch manager, or simply walk, irrespective of what he does can the organization change his first impression even if they spent a million dollars? J This is just the first step! enjoy