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HOW THE MARKET PENETRATION EFFECT THE DEVELOPMENT OF A NEW PRODUCT?

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Question added by FIROSKHAN KHAN
Date Posted: 2014/07/25
Atul Joshi
by Atul Joshi , General Manager , Pratt Muller Distributors Limited

Once a product penetrates the market and becomes popular, usually there is a demand for change in its looks, styling, functionality, features (based on the product type ) and if this is not done just in time the product loses its appeal, so improving the product from time to time help sustain the market

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