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Yes, It can in many ways from up to down or from down to up
The question here is how ?
You can't just create the culture you want in your organization. Culture is not a goal, but the outcome of a collective set of behaviors. Instead of mandating behavior, influence it to shape your company's culture with these three steps:
Culture brings in discipline and creates importance of common understanding to use the available resources appropriately to meet the common objective.
Environmental culture or organizational culture plays the main role in HRM.
e.g., the motivation system should give different motivations to different people according to the culture.
Culture is a key driver in business. It influences the goods and services sold in the market place therefor it also affects the delivery of said goods and services. Because of this, the management of the selling and buying of these goods and services is heavily influenced by culture,
Good answer given by Mr. Irphan Ghani, I agree with him.