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It depends on the product. If the products needs awareness and persuasion for a buying decision, marketing campaign has to be adopted and costs should be weighed in so that it justifies.
If done right, marketing campagins will lead to increased sales and more sales means profitability and better cash flow for the company to invest and grow further.
FULLY AGREED WITH SMART TAHIR AMIN,,,,HE IS ALWAYS GOOD IN MARKETING CONCEPTS...
Philip Kotler adopted in this. Because the professional team, who runs the market determines the priorities of .. .. puts budget rules for the company ..
