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During the negotiation stage, any mistake that you make will affect your chances to get the deal. Your counter part may ignore some mistakes, but which mistakes are fatal?
Lack of information about the product
Unable to communicate the information
Not being a good listener
Try to burn the process and bad listener
Poor listening skills and being aggressive can be fatal during negotiation.
1) Inconsistent statements
2) Being very aggressive or being pushy
3) Not being attentive / Causal attitude
being very aggresive and pushy
In a Negotiation 'A Salesmen' should know the Objective of the negotiation process & understand the 'Buyer's' Perspective before even initiating the process of Negotiation.
Most Salesmen FAIL because:
They forget the process of creation of Value to the Buyer, they forget to realize that he needs to show the benefits of the product, what value it is going to create in the Buyer's Portfolio:
Either it could be increased sales, More outlet attention, activities of the brand (BTL) etc
If he fails to realize this, he already started the negotiation to LOSE ...
