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Corporate Image is a mirror of Corporate character during adversity
- Transparency is the best policy. Quick corrective action well echoed by industry champions provides great support.
- Truthfulness, customer & employee care always get brownie points
- It is imperative that the Corp Comms team gets as close to business as possible during a Crisis, they need to know the root cause of the problem to help diagnose an adept communications solution to the challenge
- CSR record helps reiterate faith in the brand.
