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What are some good "hacks" for getting press mentions without a PR firm?

Marketing Press Releases Public Relations
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Question added by Nuha Ali , writer , freelance
Date Posted: 2014/08/17
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Sandeep Viswanathan
by Sandeep Viswanathan , Manager Marketing - Platforms Business , SAP - World's No.1 Enterprise Software Company

- Interesting surveys which captures effects on consumer behaviour & patterns are very sought after. 

- Controversial Interview statements make for catchy headlines

- Exclusive news releases are a standard now.

- Global Top head is a good interview bet

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