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Nothing succeeds like success, now does it? if the web site has excellent video, showing the absolute disaster that you were called into fix and the delightful amazing product you produced on time and on or under budget, that should help. if the quality of your work is clearly shown in detail, people will notice, and smart people know quality costs far less in the long run. Does your company do the highest quality work? do you market to those who are looking for that? can you solve their wants needs and desires? if so that is almost unheard of, seriously I applaud you. can you demonstrate that you adhere to all codes but produce a near one of a kind product? web sites can drive lookers, but referral's and testimonial's with videos from the past clients is far more important.