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What is market opportunity analysis?

Market Opportunity Analysis
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Question added by Farah Maher , software developer , IT House Solutions
Date Posted: 2013/06/24
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dana tutunji
by dana tutunji , Architect , Helou Trading Co

Its an application of forecasting techniques to the market factors that may influence the demand for a product identified as a market opportunity...

Abdul Jabbar Khan
by Abdul Jabbar Khan , Branch Manager , ZF Services Middle East

Market opportunity analysis is a way to find how out how much opportunity is available in the market to sell your product.
It is a comparison between what can be achieved against where you currently are.

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