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Detractors give a survey rating of 0-6. They can negatively affect the brand through word of mouth negative publicity. Do u agree?

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Question added by Subhranshu Ganguly , Quality Analyst. , WIPRO
Date Posted: 2014/08/20
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Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Yes, I agree.

Detractor0-6:

  1. Are disappointed and at moderate to high risk of switching

  2. Spread negative views encouraging potential customers to go elsewhere

 

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