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When sale of a consumer product is falling and market share is also falling would supporting oow products help bring is more sales and help mending the reputation of the co?. OOW is out of warranty , normally a product that is not supported without a charge by the customer service dept.
Reducing a market share for your product in the open market means you have already enjoyed the benefits from your customers who have supported you merely on TRUST even though no guarantee/warranty is offered for your products. Once you lose a trusted customer means, the customer is lost forever. If you are the Manufacturer, Giving free services on OOW products with reasonable coverage will substantially improve your reputation in the market and you find easy to retain your customers and improve the relation , you can make them a part of your future prospects.
Taking the following facts:
1- Falling market share means: customers are running a way
2. Selling OOW products is a kind of hit-and-run and does not guarantee continuity of business or customer's list
3. Customers are getting more intelligent and more demanding: they now care about after sales services.
The most healthy situation is create liable customers and concentrate on customer retention. That can be achieved by selling products and offering services.
