How is B2B sales and marketing methods different from B2C methods?

There is a difference between marketing to a business and marketing to a consumer, Although you are still selling a product to a person the difference between these two types of markets runs deep. When you market to a B2B you will realize these businesses work hard to streamline the buying process in order to save time and money. This often explains why a B2B purchase is based more on logic and why a consumer's purchase is based more on emotion.