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As a marketer, How can you or marketing team create content and with ROI in mind?

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Question added by Deleted user
Date Posted: 2014/09/01
Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Goo Day!!!

Creating content with ROI in mind is a relentless process and requires strict descipling & plannig.

1. Plan the process cost & expenditures.

2. Plan the outcome of the process (Revenue).

3. Define controlling parameters.

4. Set targets.

5. Make cost vs profitablity calculations and contingency plan.

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

To calculate the ROI on any of content marketing activities, we have to look at the fundamental drivers of any business; cost and revenue generated.

  • Cost of content marketing to your business.

  • Revenue generated by content marketing

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