How to turn customer complaints into opportunities?

Generally speaking customer complaints can either lead to positive or negative publicity depending on the way you handle it. If you habdle it well, you will get a satisfied customer who will spread positive publicity about your company, product and you creating new opportunities.

Complaint about quality of product will help you to improve your product and get more satisfied customers.

Complaints about the functionality of your product will help you to sell value added products, develope your product and/ or develope new products

Complaint about your service provisioning (customer service) will help you to develope your team and internal processes that will lead to serving the customers in a better way and win their satisfaction.

Virtually every organization encounters customer complaints from time to time. Sometimes it is easy to get caught up in the complaints and to lose track of how many satisfied customers say nothing at all. Even worse, sometimes it is hard to remember just how valuable a customer complaint can be to the organization. Contrary to how it may feel to be the recipient of a customer complaint, it is a wonderful opportunity if embraced with commitment and integrity. You can turn customer complaints into valuable assets.

First, it is important to recognize that the majority of customers who complain are loyal customers who care about your business. Second understand that the complaining customer trusts you to care. Third, try turn complaints into assets - thats the key to success for any business.

It just remembers me what Sir Colin Marshall had told "The customer doesn't expect everything will go right all the time; the big test is what you do when things go wrong".

1. Pay attention to habitual complainers:

They might seem like a burden but listen to what they have to say. They are passionate about what they expect from you. Therefore, making the changes they need would turn their complaints into positive reviews, having them as loyal customers and one of your top referrers.

2. Don't leave your negative reviews hanging:

Address them as soon as possible.

3. Build a solid foundation of solutions. take what your customers have to say to heat and work on improving your business from there. It is important to take into consideration what your customers are saying to bettering your business.

agreed with all