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GM of Angro Fertilizers Launch new business unit Angro Foods with only 2 products Milk and Ice Cream & Earn revenue of 38b and become top 10 because:

A ) The New employees are high skilled and more professional b) They spend maximum on advertisement. c) There Products have more worth and taste compare to other d) The supply Chain management is very strong. e) If any other reason in your point of view.

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Question added by irfan khalid , Senior Sales Executive , Ghantoot Group ( Bin Mehran Ready Mix Concrete)
Date Posted: 2014/09/03
Upvote (4) Views (8) Followers (10) Answers (5) Report Question
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San Kos
by San Kos

The products must be very good, in taste & appeal and they have a great distribution & supply units in locations that are customer centric & easily accessable.

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

They enjoy very good reputation (Goodwill) in the market and they enjoy a high proximity to nearby markets from their own premises.  This is apart from all the first4 features mentioned.

AHSAN AKHLAQ
by AHSAN AKHLAQ , accounts manager , sapphire plastic pvt ltd

goodwill/storng supply chain

Kathy Mustafa
by Kathy Mustafa , Personal Assistant to CEO- Managing Sales and Marketing Departments , Saudi Kinda Real Estate

Besides all the great answers I think focusing on the2 products (milk and ice cream) gave them the opportunity to keep supplying the demand. Having more than one product to promote takes the focus off one product over the other.

Akram Ansari
by Akram Ansari , Accountant , Habibullah & Co. Charted Accountant

because the production cost is low

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