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Cost of Inputs.
Competitors.
its elasticity of demand.
type of competition.
Economy
Taxes
technology
1- Costa- Supplier's pricesb- Price inflationc- Exchange rate movementsd- Quality2- Customera) growth in customer's incomeb) Perception about future pricesc) Price sensitivityd) Quality perceptione) Demand3- Competitiona) perfectb) imperfectMonopoly (single supplier ... He will set the price as he likes it) Oligopoly (many suppliers ... price will be set by market)duopoly (two suppliers e.g pepsi and coke... price will be competitor's price)4- other factorsRole of middle menAvailability of close subtitles / substituteGeneral inflationEthics
Understanding of the Market / Market ShareAnalyzing the competition and Competitive PricingSWOT AnalysisDemand Oriented PricingReturn on Investment (ROI)and ofcourse to Maximize Profits
Demand for Raw Material
Increase in Labor wage
Transformation to more Eco-friendly production process
Government polices and taxation
Increase in budget for R&D
International Trade agreement between countries
Entrance of new competitor in the market