Register now or log in to join your professional community.
Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."
PublicationsDr. Kotler is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its13th edition. He has also authored or co-authored dozens of leading books on marketing. A list of books by Dr. Kotler is available here.
In addition, Dr. Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan management Review, Business Horizons, California Management Review, and the Journal of Marketing.
Speaking & ConsultingDr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. Upcoming speaking locations are listed here.
He participates in KMG client projects and has consulted to many major U.S. and foreign companies - including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of marketing strategy and planning, marketing organization, and international marketing.
Philip Kotler is one of the world’s Leading Marketing Thinkers and his contribution to Modern marketing Science is worthy and highly valuable.
His definition of marketing is “Finding needs and filling them profitably.”
His study was concentrated on the distribution institutions (wholesalers, retailers, agents, jobbers, etc.) and promotional tools (advertising, sales promotion, and sales force).
He believed that Consumers are worried about the future and their ability to keep their job and hopefully earn a good and growing income-which has a direct impact on marketing.
The major stress identified was today companies face practical difficulties to cop-up to grow in a low growth market.
His forecast include the changes to occur in the coming period:
1. Companies will increasingly invite customers to co-create products with the company.
2. Companies will increasingly resort to crowd sourcing to get ideas for new products, new advertising campaigns, and new sales promotion ideas.
3. Companies will increasingly move to marketing automation where they use artificial intelligence to carry out marketing activities that were formerly done by skilled marketers.
4. Companies will increasingly learn how to produce “love marks” with their customers and employees.
YES,,, VINOD , I GOT THE CHANCE TO STUDY HIS BOOK AS TEXT BOOK IN MBA,,, HE IS CONSIDERED TO BE THE GURU OF MODERN MANAGEMENT SCIENCES........... GOOD DAY
