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General business rules say that it is much more effective to work on retaining current customers than to find new ones. Current customers can be an invaluable resource to your business and are essential to the daily back and forth.
Customer loyalty programs
Provide the best service
Show genuine appreciation
Set customer expectations
Build trust through relationships
Build KPI’s around customer service
Go above and beyond
Build relationships online
Implement customer feedback surveys
At the end, you need to retain both the existing and new customers, and in order to do that, you need to give the customer satisfaction they needed.
Learn about "customer engagement programme" and apply the same for retaining your existing customers for future mutual benefits.
Briefly I would say that in order to retain existing customers you must maintain the great customer service you had for them . However and in order to retain your customers you should be able to provide an ultimate customer service that satisfies their needs !
agreed with MR. IRPHAN GHANI ,,, HE IS RIGHT , APPLY YOUR STRATEGY TO INCLUDE MORE & RETAIN THE OLD ONE,S .................
