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What is BCG Matrix?

General Business Administration Administration Management
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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2014/09/07
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Sokratis Laskaridis
by Sokratis Laskaridis , IT consultant , KL IT PRO SERVICES

BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis.”

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