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People are buying Samsung devices as they have larger screen sizes, easily customizable and have todays latest Android OS (Kit Kat).
The reason of buying Samsung rather than Apple device is usually people's likeness towards Samsumg. If someone does like Samsung then he/she will preferably buy a Samsung rather than iPhone and vice versa.
HTC and LG devices are good, But i have noticed one thing in HTC that they have lesser battery life than Samsung. Its my personal experience, may be i am wrong.
Buying Samsung rather than Apple is represented what people need and wantsThe biggest difference is screen size, how to operate and what is the main purpose (for working or fun)Same like HTC & LG, people choose this device same like their choose Samsung, but there's another considere
Poeple who choose HTC because they want a good looking of devices and people choose LG because the price is adorable :)
Coz. Samsung have a good team for advertisment .. good support team .. but i think HTC is the best android devices also LG devices now is competing by them