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that would be through blogging, or visiting other bloggers with same interests, or even readers who are usual visitors of your interests and have insight to areas that is same coin yet the other side, which you should not try to cover everything, you should be focused and famous on one or two things that readers will come to your blog for it and become regulars. joining a group blog is one way.
Browse through sites that aggregate content and check out trending topics or top ranked writers. You can also do niche specific search on these sites and more often than not you will come across top ranked writers on that site. This is your lead.
You can search for these writers on the internet. Most of these authors will have links to their social media accounts. Visit these accounts. Check out the number of followers on these accounts. Spend some time on going through the followers to find out whether these are real or fake accounts. You can also go through comments section of leading blogs. You'll can find someone who is an influencer and has commented on the blog.
1. "Talk" to your target audience by writing quality content.
2. Invite guest writers to contribute.
3. Do SEO.
4. Use links
5. Regulardly update your content.
Developing a specialty or special professional interest in a particular genre is the basic platfrom. You can reach oiut later through a variety of ways including web search, membership of professional associations and your personal ability to reach out to people who interest you.