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What is the importance of PLANNING in marketing management?

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Question added by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)
Date Posted: 2014/09/14
Bilal Hussain
by Bilal Hussain , Business Development Manager , Rust-Oleum Brands

Planning is vital part in marketing. In this step you catagorise the market into diffrent segments based on the problem, which your product/service is going to solve, and plan marketing strategies to attrect customers for each segment. You can say it the brain of complete marketing

 

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