Register now or log in to join your professional community.
Most of them only look for sales aspect Will not be interested in doing marketing strategies which is the platform and launch pad for sales activities....
first reason is that the company has a product that has a very short life cycle.
the other possible reason is that a company has a new invention item that is needed by consumers.
third is that the company lacks the understanding of basic marketing
Because, unfortunately, they consider Marketing as a cost center and not as investment!
In today's business world , there are only two types of company : Marketing - minded companies and Sales-minded companies And there is huge difference in between them . If you are a marketing professional working in a sales-minded company , then you are in a big trouble . You will have to train your company , try to explain the main differences and this will absolutely demotivate you . Marketing Management is a very complex science and a marketing professional is not a teacher or academician . Genuine marketing and brand management professional should choose the company to work for very very carefully .