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Being a marketing professional i would suggest Social Media as the most effective medium for advertising for your business. As nowadays more then 65% of T.V viewers have migrated to an Internet. So, yes its becoming one of the most cost effective as well as efficient medium of Advertising these days.
Social media marketing is the best tool nowadays.
Simplify it, Looks Full of quality and Plenty of details, and take in consideration that imperfection is perfection now a days, after all it depends on the Product and the ad and how much impact it will leave it will success in any channel, but channels are a consider for the age target nothing else.
Firstly, avoid grammatical mistakes.
publicity and public awareness about the commodities
answer of that question needs a book
it depends on what product u will market ?
what is the ROI ( plane & budget ) ?
what strategy we will took ?
does the product need ATL , BTL, TTL ?
we need to know the4Ps to define the revenue
the answer depend on product & market
Marketing is the building block of what is called market mix which means the product ,price,place and promotion is the most modern aspects for the marketing feel so each and every marketing professional should concentrate this in order to increase the profitability of the business and revenue
TV Advertising
That usually depends on the products/services you are selling. If you are selling ice cream for instance and naturally your target market is children, then it is ideal to advertise on TV and on a Saturday/Sunday during a time slot when cartoons are shown. If you own a gas station then a billboard a few kilometers away from your business would perhaps create an impact on the passing motorists. If you are selling condominium units and catering to class "A" market then an advertisement to a leading newspaper or business magazine is appropriate to reach the top executives and businessmen. And if your business is located in a mall then a flyer may already do to those who "go malling". Hence, marketing and promotion of your products and services really depends on what you are selling and at the same time knowing your target market.
Successful branding is the key.