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No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember is the direct interaction they have with your company. Customers today demand world-class service. They’ll reward companies that provide it by remaining loyal, and they’ll take their business elsewhere if service is mediocre.
Invest in customer service training
Seek and analyse customer feedback
Have regular internal customer service sessions with cross sections of staff
Build a team culture
Review individual performance regularly
Set measurable objectives around improved customer service