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EVENT MANAGEMENT:
Event planning is the process of planning a festival, ceremony, competition, party, concert, or convention. Event planning can include budgeting, establishing dates and alternate dates, selecting and reserving the event site, acquiring permits (alcohol permits, insurance licenses, etc), coordinating transportation and parking, developing a theme or motif for the event, arranging for speakers and alternate speakers, coordinating location support (such as electricity and other utilities), and arranging decor, event support and security, catering, emergency plans, aid stations, and cleanup. Event management is the application of project management to this process.
The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organisations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate.
Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. A number of elements such as music, live entertainment or even the particular venue may be used to influence the tone and atmosphere of an event.
Event managers may also use news media to target their audience, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.
The event manager is the person who plans and executes the event, taking responsibility for the creative, technical and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, scriptwriting, logistics, budgeting, negotiation and client
How to market:
1. Conducting a successful event with overall attraction itself is helpful for the marketing.
2. Post Modern Branding for the event management team.
3. Post Modern communication technique to reach prospective clients and participants. The participants and clients will also become ambassadors for your business.
4. Public Relations through Medias and direct involvement.
5. Pre announcement of the events well in advance to get a wide coverage.
6. Press kits, broachers etc. Stage by stage even News paper supplements for the events highlighting your brand.
7. Appointing of promotional representatives.
8. Propaganda in the form of conducting mini-events at the places of people gathering.
9. Promotional Merchandise.
10. Indirect Promotions by sponsorships etc.
Buzz marketing through social media.
I would concentrate my budget around Google AdWords, SEO and Social Media Marketing. Additionally I'd write news stories and get them published in the events section of local print media including lifestyle magazines, tabloids and leading newspaper supplements.
I would suggest Print & Social media marketing.
Event planning business is one of the tactical business Now-a-days and to compete your competitors you have to be precise and creative.
First of all ...Networking – Networking is one of the most essential part of event management business “stronger networking more revenue”.In event management businesssuccess is depend how you network with your vendors and peoples who can refer business to you.
Create Mobile friendly website – Website is one of the fastest way of communication and never sleep and it can store as much as information you want.Website help you to reach your customers locally and globallt too.But as use of mobile devices increasing so you need to have website but a mobile friendly Website.
Directories listing website – Never go for paid version of directory listing website.They can give you business but not more marginal business and they will ask you for cost every year which will be costly to you.They promote your business but never promote your websites in their basic plans.
Online Promotion – Online promotion like SEO help you get permanent results and it is much cheaper than other ways of promotion.It increase search engine visibility and help your website to reach those customers who are willingly searching for these kind of services like my business.
Social media marketing – Social media optimization on facebook and linkedin help you to get more targeted customers.All these you can done by sharing post per day or by using facebook ads.
Newsletter marketing – Newsletter marketing you to generate targeted leads and for re-marketing newsletter marketing is the best way of all.
In business world, a customer is like a wife, it hard to find one and once found it is hard to get rid of her.
