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1) Abundance of applications in user ecosystem
2) Ease of use
3) Availability of sourcecode, API.
google+ is a very powerful tool as well in terms of integration to android OS and having excellent applications like hangouts.
Accessability & Availability
Face book is use in social media , gruop for business , education and intertainment ,
Google more general and broad for different purposes
They are both social media that has different Name, Different Idelogical satisfactions, strategic Differential, Different management, company policy and one is older and has larger followers coverage while the other has the sophiscation to meet up the competetive challenges.
tous les reseaux sociaux ont apportés une valeur;dans tous les sécteurs de la vie des étres humains,et essentiellement dans l'approchement ,entre toutes les personnes à travers tout le globe terrestre,mais il a crée un gouffre entre les relations familiales qui sont devenues froides
1- Make the User Journey as Easy as Possible
2-Monitor to Personalize
3-Provide Exclusive Content