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What is the importance of Public Relations in Marketing?

<p><img src="http://sites.psu.edu/commwave14/wp-content/uploads/sites/12864/2014/07/public_relations.jpg" alt="" width="800" height="800" /></p>

Marketing Management Marketing Strategy Marketing B2B Marketing Public Relations
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Question added by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)
Date Posted: 2014/09/17
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Muhammad Ahmed
by Muhammad Ahmed , Senior Area Manager , Taj Gasoline PVT LTD

This lecture will explain various functions and roles of public relations in marketing and how does it provide support in this effort. The students will also be apprised of the role of public relations in market education, besides providing a guide line in relation to the market mix and for devising an effective market education strategy. Public Relations has become a very important profession as it provides the desired support as and when needed for the implementation of various programs including marketing. In fact marketing now a days primarily depends upon the support provided by the public relations department .The major components of the support provided by PR in marketing are enumerated below: 1. Publicizing news & events. 2. Promoting established products or services. 3. Creating a favorable reputation of the company. 4. Arranging & publicizing public appearance of marketing spokespersons. 5. Probing public opinion. (research) 6. Attracting news media coverage of sales conferences, trade shows &other sales promotion events. 7. Assisting in programs concerning consumerism. 8. The following figure will explain the role of PR in marketing by using four P's signifying different

Deleted user
by Deleted user

Economical way to reach your target audience in masses

Strengthens your company image and perception

 

rabaa Atyiat
by rabaa Atyiat , Digital communcation , Orange telecommunication Group

build good brand image and relation with customers and media

Shweta Hiremath
by Shweta Hiremath , Asst professor , Jagajyothi Basaveshwara degree college

Communication and good listening

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