What is the recommended strategy for content marketing?

When looking at getting your content on other blog sites or news sites the first thing is to identify your list.
Draw up a list of popular blogs in your niche, news sites etc.
You can use alexa search, Google blog search, StumbledUpon etc.
Once you identify them you need to approach them the right way.
Don’t sent out a generic email to everyone.
Make sure your conversations are contextual as your goal is to get the recipient engaged.
Whether it is by a direct email or by leaving a comment on their contact form make sure you entice them by offering value.
Why should they publish your content? What is different in what you offer? How can they benefit? Once you establish contact make sure you maintain this rapport.

Search for the backlinks of your competition;use ahrefs (backlinks best source ) and approach the blog owners or publish your content to get higher ranks better then your competition,thats the best way to get a fastest reach for publishing relevant content which the world is searching from your brand/product.

Th first step in developing a content marketing strategy is to identify your target audience in order to determine their information needs and media habits. Draw the content and ensure that the structure of the content matches audience's information ends. pilot test the content for relevance and accuracy and publish the content accordingly in the audience's media. Constantly review content to secure feedback on its relevance and keep updating accordingly to ensure that the content is not only reliable and relevant but also responsible and accessible.