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<p><strong>Sounds like a strange question, but you would be amazed to learn how many companies implement new CRM technology without first considering the question “Do we know our customers? All of them?”</strong></p>
Technology helps to know the customer.
Customise the Technology from the customers' point of view.
Now a days many web advertisement patterns are very much irritating....One day a user gets100's of mega lotteries and prizes...100's mobile phones free....totally senseless ......actually they do not know the customers...I don't think such things will create any impacts....The message should reach the customers in such a way that it is acceptable and believable to them....Though technology is improved it need to study more what a customer is!!!
You may know your customers, but you will never know exactly how customers think, behave and react, Companies usually invest in creating methods to get as close as possible to these customer's attributes, that's why they activate departments like Marketing, Business Development, Sales, Customer services and sometimes even external companies just to know customers better.
Knowing your customers is one of those principles that has value at almost every level of your system. Knowledge of your customers is the most powerful of all a company's accumulated information.
Your ability to know your customers begins when you develop a computer database in which you routinely collect useful information about your customers.
without knowing about the nature of the customer the knowing of technology is next to noting so both are essential for one another.
