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In services Industry Why we mostly follow Cross-selling , and up-selling Strategies ?

Customer Service
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Question added by wasiq waheed , FRONT OFFICE SUPERVISOR(Looking for a New challenging position In U.A.E) , SHELTON HOTEL
Date Posted: 2014/09/19
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Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

It can cost four times as much to sell to a new customer as it does to sell to an existing one. By cross-selling and up-selling to those already on your client roster, companies can sell more products and services, reduce the cost of sales, enhance customer loyalty and drive revenue.

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